The proper sequence of the Total Product Concept,from the perspective of increasing customer value is:
A)generic,value-added,expected,potential
B)potential,generic,value-added,expected
C)generic,expected,value-added,potential
D)value-added,expected,generic,potential
E)potential,value-added,generic,expected

Question

Quizplus · Accepted Answer

The Total Product Concept includes four levels: generic, expected, value-added, and potential. The sequence from the perspective of increasing customer value should be the following:
- Generic: This level refers to the basic features and functions of the product that meet the essential needs of the customer.
- Expected: This level includes the features and benefits that customers expect as a standard for a product category. Not having these features could lead to customer dissatisfaction.
- Value-added: This level includes features and benefits that exceed customer expectations and result in a competitive advantage for the product.
- Potential: This level refers to future innovations and improvements that can be added to the product to further increase customer value.

Therefore, the correct sequence is generic, expected, value-added, and potential, making choice C the correct answer.

The Proper Sequence of the Total Product Concept,from the Perspective