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The Objective of Conducting a Competitor Analysis as Part of the Product

Question 63

Multiple Choice

The objective of conducting a competitor analysis as part of the product strategy is to:


A) develop a strategy to overcome the price objections.
B) reposition the product.
C) maximize cluster of satisfactions of the buyer.
D) help with the close of the sale.
E) develop a marketing strategy.

Correct Answer:

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