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Business
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Basic Marketing Research
Quiz 15: Data Preparation and Analysis Strategy
Path 4
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Question 81
Multiple Choice
Which of the following statistical techniques is appropriate for analyzing data if there are several measurements of each element and each variable is analyzed in isolation?
Question 82
Multiple Choice
According to the text, a survey discloses that 31 percent of the respondents preferred the client's brand, while 30.8 percent preferred the closest competing brand. In such a case, it is perfectly fine to announce that the client's brand is the dominant brand. Such a situation would be ________.
Question 83
Essay
In a short essay, describe the process of coding and discuss the purpose of a field and a record. Include a specific example to support your answer. Next, describe the purpose of a codebook in the coding process.