The first step in the positioning process of goods and services is identifying the set of determinant attributes.
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Q9: Perceptual positioning has a technical orientation and
Q10: Deposit safety is considered a determinant attribute
Q11: Physical positioning is the best approach to
Q12: Perceptual attributes of products are directly related
Q13: Positioning ultimately occurs in customers' minds.
Q15: The intangible nature of services makes it
Q16: Complex physically based attributes refer to physical
Q17: Proenvironment positioning seeks to portray a company
Q18: A consumer can typically evaluate a product
Q19: Perceptual attributes must be considered in positioning
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