Physical positioning is the best approach to provide a complete picture of relative positions in an industry.
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Q6: Physical differences are not stressed in the
Q7: Many dimensions are considered in perceptual positioning.
Q8: At the company or business unit level,positional
Q9: Perceptual positioning has a technical orientation and
Q10: Deposit safety is considered a determinant attribute
Q12: Perceptual attributes of products are directly related
Q13: Positioning ultimately occurs in customers' minds.
Q14: The first step in the positioning process
Q15: The intangible nature of services makes it
Q16: Complex physically based attributes refer to physical
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