Designing of the products and its marketing programs so as to emphasize attributes and benefits that appeal to customers in the target segment and at once distinguish the company's brand from those of competitors is referred to as _____ of the object.
A)servicing
B)valuing
C)pricing
D)positioning

Question

Quizplus · Accepted Answer

Positioning refers to the process of designing a product and its marketing program in a way that emphasizes its unique features and benefits to appeal to a specific target market and distinguishes it from competitors. It involves creating a unique image or identity for the product in the minds of consumers.

Designing of the Products and Its Marketing Programs So as to Emphasize