_____ is the process of analyzing,planning,implementing,coordinating,and controlling programs involving the conception,pricing,promotion,and distribution of products,services,and ideas designed to create and maintain beneficial exchanges with target markets for the purpose of achieving organizational objectives.
A)Marketing communication
B)Marketing control
C)Strategic control
D)Marketing management

Question

Quizplus · Accepted Answer

The process described in the statement is the definition of marketing management. It involves various functions such as analyzing and planning, implementing, coordinating, and controlling marketing programs for achieving organizational goals. Marketing communication and marketing control are both subsets of marketing management, and strategic control is a broader term that encompasses multiple aspects of organizational strategy.

_____ Is the Process of Analyzing,planning,implementing,coordinating,and Controlling Programs Involving the Conception,pricing,promotion,and