Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total)"Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total)"Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total)"Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5)Based on the planned schedule described here,students who have maintained a 3.9 GPA would be described as one of the bowling team's:
A) nonuser groups.
B) positioning strategies.
C) target segments.
D) diverse markets.

Question

Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total)"Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total)"Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total)"Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5)Based on the planned schedule described here,students who have maintained a 3.9 GPA would be described as one of the bowling team's: 
A) nonuser groups. 
B) positioning strategies. 
C) target segments. 
D) diverse markets.

Quizplus · Accepted Answer

Students who have maintained a 3.9 GPA or better are being identified as a specific segment of the market, and are being targeted by the "Alleycat Club" program to guarantee them access to tickets at a discounted price. Therefore, they are a target segment of the bowling team's marketing plan.

Scenario 6-5 Madison State University Has a Reputation for Having a Powerful