Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total)"Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total)"Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total)"Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5)Each summer,the MSU Athletic Director looks at the city map,chooses a different local neighborhood,and knocks on doors,encouraging residents to join one of the supporting clubs.He then keeps track of which neighborhoods are the strongest supporters,and which may need more prompting in the future.In this way he is using a segmentation strategy.
A) psychographic
B) heavy-user-focused
C) geographic
D) demographic

Question

Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total)"Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total)"Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total)"Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5)Each summer,the MSU Athletic Director looks at the city map,chooses a different local neighborhood,and knocks on doors,encouraging residents to join one of the supporting clubs.He then keeps track of which neighborhoods are the strongest supporters,and which may need more prompting in the future.In this way he is using a         segmentation strategy.
A) psychographic 
B) heavy-user-focused 
C) geographic 
D) demographic

Quizplus · Accepted Answer

The athletic director is using a geographic segmentation strategy by targeting different local neighborhoods to join the supporting clubs. This allows for the school to identify which areas are the strongest supporters and which need more prompting in the future.

Scenario 6-5 Madison State University Has a Reputation for Having a Powerful