Paired comparison scaling is useful when the number of brands under consideration is limited to no more than ________.
A) one
B) three
C) five
D) seven
E) ten

Question

Quizplus · Accepted Answer

Paired comparison scaling can be done effectively when there are no more than five brands under consideration. This is because the number of possible pairwise comparisons increases exponentially with each additional brand, making it difficult to manage and analyze the data. Therefore, option C (five) is the most appropriate answer.

Paired Comparison Scaling Is Useful When the Number of Brands