A(n)________ is one of two types of scaling techniques in which each stimulus object is scaled independently of the others.
A) random scale
B) nonrandom scale
C) comparative scale
D) noncomparative scale
E) independence scale

Question

Quizplus · Accepted Answer

Noncomparative scale is a scaling technique in which respondents are asked to evaluate only one object at a time, and each object is evaluated independently of the others. This technique is also known as monadic scaling. Examples of noncomparative scales are Likert, semantic differential, and Stapel scales.

A(n)________ Is One of Two Types of Scaling Techniques in Which