Which of the following is NOT an advantage of using depth interviews compared to using focus groups in marketing research?
A) Depth interviews can uncover deeper insights than focus groups.
B) Depth interviews result in a free exchange of information that may not be possible in focus groups.
C) Depth interviews attribute the responses directly to the respondent, unlike focus groups, where it is often difficult to determine which respondent made a particular response.
D) With probing, it is possible to get at the real issue when topics are complex.
E) Skilled depth interviewers are inexpensive and easy to find compared to focus group moderators.

Question

Quizplus · Accepted Answer

The statement "Skilled depth interviewers are inexpensive and easy to find compared to focus group moderators" is not true. Focus group moderators are typically more expensive and harder to find than depth interviewers, as they require specific training and expertise to moderate a group discussion effectively. Therefore, the correct answer is E.

Which of the Following Is NOT an Advantage of Using