Which of the following is NOT an advantage of using focus groups in marketing research?
A) The richness of the comments, which come from real customers, makes this technique highly useful.
B) Focus groups are easy to moderate.
C) The comments of one person in a focus group can trigger unexpected reactions from others.
D) The responses in a focus group are generally spontaneous and candid, and they provide rich insights.
E) Ideas are more likely to arise out of the blue.

Question

Quizplus · Accepted Answer

Focus groups can be difficult to moderate because of the potential for group dynamics and conflicting opinions.

Which of the Following Is NOT an Advantage of Using