Question 1

AM/PM Consulting is a leader in the creation of expert systems used in a variety of industries.During the process of developing such systems for an application,AM/PM's programmers are likely to spend a lot of time interviewing human experts in that field to gain insights into how they solve problems.

Accepted Answer

AM/PM Consulting is likely to spend time interviewing human experts in the field to gain insights into how they solve problems when developing expert systems for an application.

Question 2

Mattie O'Hara is a sales manager with Moonbux Coffee.Her sales department has a database indicating what each customer has purchased.The company is introducing a new line of gourmet coffees,and Mattie wants to contact customers who bought the Moonbux's older line of gourmet coffees to inform them of the new products.In order to obtain a list of customers,Mattie could enter a query into the database.

Accepted Answer

Mattie can use a query to retrieve a list of customers who bought the older line of gourmet coffees from the sales database.

Question 3

Viral marketing is popular with businesses because it is a legitimate online word-of-mouth promotional campaign.

Accepted Answer

Viral marketing relies on people sharing a message, content or product through social media or other online platforms, mimicking traditional word-of-mouth promotion. It can quickly reach a large audience, creating buzz about a brand or product.

Question 4

B2B e-commerce consists of markets where businesses buy from and sell to other businesses.

Accepted Answer

B2B e-commerce refers to online transactions between businesses where they buy and sell goods or services from each other.

Question 5

Data are facts and figures that have been organized in a way that makes them immediately useful to decision makers.

Accepted Answer

Data refers to raw, unorganized facts and figures. When data is organized and processed to provide meaning, it becomes information, which is then useful to decision makers.

Question 6

Red Eye Shipping Inc.has purchased a business intelligence system.The main advantage of such a system is that it eliminates the need for maintaining large data warehouses and using complex techniques such as data mining.

Accepted Answer

A business intelligence system typically requires a data warehouse or data mart as a source of information. It also uses techniques such as data mining to extract insights from the data. Therefore, the statement is false.

Question 7

A data warehouse is a physical storage facility used by management to store and file all hard copies of important documents generated by the business.

Accepted Answer

This definition describes a physical filing cabinet or storage room, not a data warehouse. A data warehouse is a centralized repository of data from various sources within an organization, used for reporting and business intelligence purposes.

Question 8

B2C e-commerce refers to online business trades between companies.

Accepted Answer

B2C e-commerce refers to online business trades between companies and consumers, not between companies.

Question 9

A query is a request for the database management software to search for data that matches specific criteria.

Accepted Answer

A query is a request for the database management software to search for data that matches specific criteria, making statement A true.

Question 10

An advantage of an expert system is that it is capable of solving a wide variety of problems,including those that are quite different from the problems it was originally designed to solve.

Accepted Answer

The answer of An advantage of an expert system is...

Question 11

A cybermediary is an Internet-based firm specializing in the secure electronic transfer of funds.

Accepted Answer

A cybermediary is an Internet-based firm that facilitates secure electronic transactions between parties. These transactions typically involve the transfer of funds between buyers and sellers, and cybermediaries are responsible for ensuring that these transactions are conducted safely and securely. Examples of cybermediaries include PayPal, Stripe, and Skrill.

Question 12

Data mining is most effective at locating relationships among data stored on small,highly specialized databases,such as the database for a single department or division within a company.

Accepted Answer

Data mining is most effective on large databases that contain a vast amount of information. It helps to identify patterns and relationships that may not be visible through traditional analytical methods. Therefore, it is not limited to small, highly specialized databases.

Question 13

TurboTax™ is a software program that takes the customer through a series of tax-related questions.Based on the customer's responses,the system will select the next question.In the end,it provides all the information the customer needs to file a return to Canada Revenue Agency,including the amount of taxes owed or the amount of a refund to expect.TurboTaxᵀᴹ is an example of an expert system.

Accepted Answer

TurboTax™ uses a series of programmed rules and reasoning to guide customers through tax-related questions and generate a tax return, making it an example of an expert system.

Question 14

Businesses develop decision support systems (DSS)to give managers access to large quantities of data and the processing power to convert the data into high-quality information.

Accepted Answer

Decision support systems are designed to provide managers with access to large amounts of data and powerful tools for processing and analyzing that data. This can help managers make better decisions by providing them with insights and information that they might not otherwise have access to. DSS can be used in a variety of different contexts, from financial analysis and forecasting to supply chain management and logistics. Overall, the goal of these systems is to support decision-making by providing managers with the information they need to make informed choices.

Question 15

Push technologies can give managers a crucial competitive edge by providing them with good quality information quickly and conveniently.

Accepted Answer

Push technologies allow for real-time delivery of information, which can be valuable for managers who need to make quick decisions based on accurate data. This can give them an advantage over competitors who may not have access to the same level of information or who may rely on slower methods of data gathering and analysis.

Question 16

One of the main advantages of expert systems is that they are easy and inexpensive to develop.

Accepted Answer

One of the main disadvantages of expert systems is that they can be expensive and time-consuming to develop due to the need for domain experts and knowledge engineers to work together to build the knowledge base and rules.

Question 17

E-commerce refers to using the Internet to facilitate the exchange of goods and services.

Accepted Answer

E-commerce involves using the Internet to conduct commercial transactions, such as buying and selling goods and services online.

Question 18

Many firms have used the Internet to implement very effective viral marketing campaigns that encourage customers and others not employed by the seller to help promote the seller's products.

Accepted Answer

Many firms have indeed used the Internet to implement successful viral marketing campaigns, which rely on the help of customers and others to spread the word about a product or service.

Question 19

Viral marketing uses computer viruses to deliver unsolicited advertisements to a user's computer.

Accepted Answer

Viral marketing does not use computer viruses to deliver unsolicited advertisements. Rather, it relies on creating a message or content that spreads rapidly through social media or other internet platforms, often through word of mouth or shares, to promote a product or service.

Question 20

Companies use a secure socket layer (SSL)protocol to secure payment information transmitted over the Internet from a consumer to a business.

Accepted Answer

SSL is commonly used by companies to encrypt and protect sensitive information such as payment details during online transactions.

Quiz 15: Managing Information and Technology: Finding New Ways to Learn and Link