Which marketing strategy of building relationships with customers has experienced a tremendous boost due to the growth of the Internet?
A)customer relationship management
B)cybermediary customer retention
C)customer mining
D)customer maintenance

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) has experienced a tremendous boost due to the growth of the Internet as it allows companies to track and analyze customer behavior through various digital channels such as social media, email marketing, and website interactions. This helps companies to personalize and enhance the customer experience, build long-term relationships, and retain loyal customers.

Which Marketing Strategy of Building Relationships with Customers Has Experienced