In which of the following markets do firms use information technology to attract new customers, manage customer relationships, and handle customer payments online?
A) the retail market
B) the B2C market
C) the B2B market
D) the wholesale market

Question

Quizplus · Accepted Answer

The B2C (business-to-consumer) market involves selling products or services directly to individual consumers, and this market often heavily relies on information technology to attract new customers, manage customer relationships, and handle customer payments online. The retail market may also use information technology for these purposes, but it is a more general term that can include both B2C and B2B (business-to-business) markets. The B2B market involves selling products or services to other businesses, which may also use information technology for various purposes, but the question specifically asks about attracting and managing individual customers, which is a B2C activity. The wholesale market involves selling products in large quantities to retailers or other businesses, and while it may use information technology to streamline supply chain processes, it is not typically involved in directly attracting or managing individual customers.

In Which of the Following Markets Do Firms Use Information