Which of the following statements about psychographic segmentation of markets is most accurate?
A)It is most often used in the B2B market.
B)It is seldom used as the core basis for segmentation but instead complements other types of market segmentation in B2C markets.
C)It is the single most important approach to market segmentation for both the B2B and B2C markets.
D)It is the vital starting point for most efforts to segment B2C markets but is seldom used in the B2B market.

Question

Quizplus · Accepted Answer

Psychographic segmentation is useful in B2C markets to add depth and richness to traditional demographic or geographic segmentation. It helps to gain insights into consumer behavior, attitudes, values, and lifestyles. B2B markets often use firmographic segmentation, which focuses on firm-related characteristics such as industry, size, revenue, and location. While psychographic segmentation is not the single most important approach to market segmentation, it can be a valuable supplement to other segmentation methods.

Which of the Following Statements About Psychographic Segmentation of Markets