Which type of behaviour describes how people act when buying products to use directly or indirectly to produce other products?
A) consumer buyer behaviour
B) business buyer behaviour
C) customer buyer behaviour
D) technology buyer behaviour

Question

Quizplus · Accepted Answer

Business buyer behaviour refers to how organizations purchase goods and services to use in the production of other products or to support their operations. This is different from consumer buyer behaviour, which refers to how individuals and households purchase goods and services for personal use. Technology buyer behaviour pertains to the purchase of technology products such as software, hardware, or telecommunications equipment. Customer buyer behaviour is a more general term that refers to the behaviour of any individual or organization who purchases goods or services. However, for this specific scenario, business buyer behaviour is the most applicable option.

Which Type of Behaviour Describes How People Act When Buying