In the effort to design innovative new products,several leading-edge companies-including Electronic Arts,GE,and BMW-have begun which of the following?
A)using sophisticated laboratory analysis and expert computer systems to make the development process more scientifically rigorous
B)outsourcing their design work to companies that specialize in this type of work
C)allowing customers to participate directly in the product development process
D)devoting a greater share of their internal resources to their marketing departments

Question

Quizplus · Accepted Answer

Allowing customers to participate directly in the product development process is a popular method used by leading-edge companies to design innovative new products. This approach often involves gathering feedback from customers through surveys, focus groups, and other means to understand their needs and preferences, and integrating this feedback into the design process. By involving customers in product development, companies can create products that better meet customer needs and differentiate themselves from competitors.

In the Effort to Design Innovative New Products,several Leading-Edge Companies-Including