Which of the following is most likely to be classified as a dynamically continuous innovation?
A) the Wright Brothers' first airplane
B) M&M's pastel coloured candies
C) General Mills Frosted Cheerios
D) Apple's iPhone

Question

Quizplus · Accepted Answer

Dynamically continuous innovations represent significant improvements or changes to existing products that do not require consumers to learn entirely new behaviors. The iPhone, while being a mobile phone (a familiar product), introduced significant changes in how users interact with their devices through its touchscreen interface and ecosystem of apps, making it a prime example of dynamically continuous innovation.

Which of the Following Is Most Likely to Be Classified