To successfully use revenue management when serving multiple customer segments,a firm must use which of the following tactics effectively?
A) Price based on the value assigned by each segment
B) Use different prices for each segment
C) Forecast at the segment level
D) all of the above

Question

Quizplus · Accepted Answer

To successfully use revenue management when serving multiple customer segments, a firm must use all of the tactics effectively. 
A) Price based on the value assigned by each segment: This ensures that each segment is willing to pay a price that reflects the value they perceive in the product/service. 
B) Use different prices for each segment: This allows the firm to capture the maximum revenue from each segment based on their willingness to pay. 
C) Forecast at the segment level: This helps the firm to anticipate demand for each segment and adjust pricing and inventory accordingly. Therefore, all of the tactics are necessary to successfully use revenue management in serving multiple customer segments.

To Successfully Use Revenue Management When Serving Multiple Customer Segments,a