To differentiate between the various market segments,the firm must
A)create barriers by identifying product or service attributes that the segments value differently.
B)eliminate barriers that identify product or service attributes that the segments value differently.
C)negotiate separately with different market segments that value product or service attributes differently.
D)develop pricing structures based on the volume of various product or service attributes.

Question

Quizplus · Accepted Answer

Creating barriers through identifying product or service attributes that different segments value differently is the most effective way to differentiate between the various market segments. By doing this, the firm can tailor its marketing strategies and offerings to suit each segment's specific needs and preferences. This can help the firm build stronger customer relationships, improve customer satisfaction, and ultimately drive sales and profits. Eliminating barriers or negotiating separately with different segments may not be as effective at targeting specific customer needs and preferences. Developing pricing structures based on volume may not address the underlying differences in customer demand for specific product or service attributes.

To Differentiate Between the Various Market Segments,the Firm Must