Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total)"Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total)"Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total)"Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5)A group of about 30 students who are roommates and friends of the team members-many are casual bowlers themselves-have attended every match for nearly three years.These students would best be described as:
A) competitive users.
B) emergent consumers.
C) heavy users.
D) variety seekers.

Question

Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total)"Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total)"Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total)"Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5)A group of about 30 students who are roommates and friends of the team members-many are casual bowlers themselves-have attended every match for nearly three years.These students would best be described as: 
A) competitive users. 
B) emergent consumers. 
C) heavy users. 
D) variety seekers.

Quizplus · Accepted Answer

The group of students who have attended every match for nearly three years can be considered heavy users because they are regular attendees and have a high level of loyalty to the team.

Scenario 6-5 Madison State University Has a Reputation for Having a Powerful