The model designed by Esther Thorson and Jeri Moore features which element as the starting point to strategic advertising, located at its paramount apex?
A)brand identity
B)positioning theme
C)marketing approach
D)target segment

Question

Quizplus · Accepted Answer

The model designed by Esther Thorson and Jeri Moore places the target segment as the starting point for strategic advertising, which is located at the paramount apex.

The Model Designed by Esther Thorson and Jeri Moore Features