A powerful value proposition in most situations today includes functional, emotional, and self-expressive benefits,
A)though only tangible product benefits are truly emphasized.
B)though no single ad can reflect all three aspects.
C)all of which must be included in a given advertising campaign.
D)though children are excluded because their decision making is controlled by parents.

Question

Quizplus · Accepted Answer

While it is ideal to include functional, emotional, and self-expressive benefits in a value proposition, it may not always be possible to reflect all three aspects in a single ad. However, a well-planned advertising campaign should aim to incorporate all three aspects in their messaging.

A Powerful Value Proposition in Most Situations Today Includes Functional