The use of psychographics to focus on differences in consumers' activities, interests, and opinions usually results in segmentation.
A)heavy-user-focused
B)benefit
C)geographic
D)lifestyle

Question

Quizplus · Accepted Answer

Psychographics involves understanding consumers' lifestyles, which includes their activities, interests, and opinions. Segmenting based on these factors is known as lifestyle segmentation. Therefore, the correct answer is D.

The Use of Psychographics to Focus on Differences in Consumers