The pricing strategy that is a form of relationship pricing is:
A)activity-based costing.
B)price bundling.
C)benefit-driven pricing.
D)flat-rate pricing.
E)efficiency pricing.

Question

Quizplus · Accepted Answer

Price bundling is a form of relationship pricing where a company offers two or more products or services as a single package at a discounted price. This strategy is aimed at promoting customer loyalty and increasing the customer's overall value to the company. By bundling products together, the company can create a stronger relationship with its customers by providing a convenient and cost-effective solution that meets their needs.

The Pricing Strategy That Is a Form of Relationship Pricing