Which of the following is the best example of trended data?
A) responses from surveys about current fashions and fads collected from 100 teenagers over the period of a weekend
B) responses from surveys about packaged goods brand attributes collected every six months from the same set of 100 parents ages 29-39
C) telephone responses from a direct response television ad aired on different channels at different times over the course of a month
D) comparisons of competitors' sales performance in a single business quarter
E) interview responses that have been adjusted to compensate for bias from the interviewers

Question

Quizplus · Accepted Answer

Trended data refers to data collected over a period of time that allows for analysis of changes or patterns. Option B is the best example as it involves surveys on packaged goods brand attributes being collected every six months from the same set of parents. This provides consistent data over a period of time and allows for trend analysis. The other options do not involve collecting data over a period of time or do not provide consistent data that can be used for trend analysis.

Which of the Following Is the Best Example of Trended