Which of the Following Is the Best Example of a Long-Term

Which of the following is the best example of a long-term advertising action?

A) a local newspaper ad announcing a department store's spring sale starting on Saturday
B) a national newspaper insert of coupons for a company's line of household cleaning supplies
C) a direct-response television commercial with a 1-800 number for consumers to call to order the featured product
D) a national magazine advertisement introducing a new line of low-fat frozen yogurt
E) a catalog company offering 15% off one item for consumers who order by a given date