Cost to retain a customer is an example of a(n) ________.
A) brand awareness measurement
B) brand health measurement
C) advertising report card category
D) key performance indicator
E) purchase intention measurement

Question

Quizplus · Accepted Answer

Cost to retain a customer is a measure of customer retention, which is a key performance indicator (KPI) used to measure how effectively a company is retaining its customers. It is a financial metric that measures the cost incurred by a company to retain an existing customer, including the cost of marketing, sales, and any additional resources required to maintain customer satisfaction.

Cost to Retain a Customer Is an Example of A(n)