The only time many people entertain is during November and December when their homes are decorated for the season's holidays. The increase in advertisements for prepared trays of food to be served at these functions is most directly related to ________ segmentation.
A) psychographic
B) values
C) geographic
D) demographic
E) behavioral

Question

Quizplus · Accepted Answer

The increase in advertisements for prepared trays of food during the holiday season is most directly related to behavioral segmentation, which involves dividing a market based on consumer behavior, such as purchase occasion or usage rate. In this case, the behavior is the increased entertaining during the holiday season.

The Only Time Many People Entertain Is During November and December