Which type of positioning is based on characteristics of the brand that stimulate sensory or emotional connections with customers?
A) unique
B) symbolic
C) functional
D) experiential
E) optimized

Question

Quizplus · Accepted Answer

Experiential positioning is based on creating sensory or emotional connections with customers by highlighting the experience or feeling that the brand provides. This type of positioning focuses on the customer experience and can be very effective in creating a strong emotional connection with the brand.

Which Type of Positioning Is Based on Characteristics of the Brand