You want to observe how often consumers listen to music throughout their day and what different audio devices they use. You are also interested in how consumers store and access their own music collections. You should conduct ________ research.
A) causal
B) experimental
C) secondary
D) pure
E) exploratory

Question

Quizplus · Accepted Answer

Exploratory research is conducted to gain insights and understanding of a new phenomenon or to explore a problem or situation that has not been clearly defined yet. This type of research is appropriate when the goal is to understand a topic in-depth and generate ideas or hypotheses for future research. In this case, the researcher is interested in exploring how consumers listen to music and what types of devices they use, so an exploratory approach would be most appropriate.

You Want to Observe How Often Consumers Listen to Music