A(n) ________ often contains modeling capability to create different marketing and financial models.
A) marketing research report
B) sampling procedure
C) interactive research system
D) marketing decision support system
E) competitive intelligence report

Question

Quizplus · Accepted Answer

A marketing decision support system (MDSS) is a software and data solution that supports the decision-making tasks of marketing professionals. It often includes modeling capabilities to create different marketing and financial models that can be tested before making final decisions. A marketing research report provides findings from a particular research study, a sampling procedure is a method for selecting a subset of a population for research purposes, an interactive research system may allow for online surveys or data collection, and a competitive intelligence report provides information on competitors in the market.

A(n) ________ Often Contains Modeling Capability to Create Different Marketing