As a general rule, about 20% of a company's customers generate a loss instead of a profit for the company.

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This is a widely accepted principle in marketing and business analysis, known as the 80/20 rule or the Pareto principle. It suggests that roughly 20% of a company's customers will account for 80% of its profits, while the remaining 80% of customers may only generate 20% of its profits, or even result in a loss.

As a General Rule, About 20% of a Company's Customers