Tommy Baker is in charge of CRM for American Pie Nostalgia. As a result of his successful efforts in this area, his firm will likely enjoy all of the following EXCEPT ________.
A) providing higher levels of customer services
B) developing deeper customer relationships
C) creating offers tailored to specific customer requirements
D) understanding the competition better
E) identifying trends in customer concerns

Question

Quizplus · Accepted Answer

The question asks for the exception, and understanding the competition better is not a direct benefit of CRM efforts. However, providing higher levels of customer service, developing deeper customer relationships, creating offers tailored to specific customer requirements, and identifying trends in customer concerns are all common benefits of implementing a successful CRM strategy.

Tommy Baker Is in Charge of CRM for American Pie