________ is the organizational commitment to developing and enhancing long-term, mutually beneficial relationships with profitable or potentially profitable customers.
A) Customer retention
B) Customer lifetime value
C) Customer satisfaction
D) Relationship marketing
E) Reward programming

Question

Quizplus · Accepted Answer

Relationship marketing is the term used to describe the organizational commitment to developing and enhancing long-term, mutually beneficial relationships with profitable or potentially profitable customers. This approach prioritizes building strong connections and loyalty with customers, rather than just focusing on one-time transactions or sales. Through relationship marketing, companies aim to increase customer retention and customer lifetime value, as well as improving overall customer satisfaction. Reward programming may be a component of relationship marketing, but it is not the same as the overall approach.

________ Is the Organizational Commitment to Developing and Enhancing Long-Term