Question 1

A grouping of characters into a word,a group of words,or a complete number (such as a person's name or age)is called a ________.

Accepted Answer

The answer of A grouping of characters into a word,a...

Question 2

Because pieces of information in different files and different parts of the organization cannot be ________ to one another,it is virtually impossible for information to be shared or accessed in a timely manner.

Accepted Answer

The answer of Because pieces of information in different files...

Question 3

A ________ represents the smallest unit of data a computer can handle.

Accepted Answer

The answer of A ________ represents the smallest unit of...

Question 4

________ tools deal primarily with data that have been structured in databases and files.

Accepted Answer

Business intelligence tools are designed to work with structured data that are stored in databases or files. These tools often include features for querying, analyzing, and visualizing data to help businesses make better decisions. Business data and business information are broader terms that can refer to any type of data or information used in business, while business knowledge typically involves a deeper understanding of business operations and strategy.

Question 5

Web browser software is much ________ to use than proprietary query tools.

Accepted Answer

Web browser software is designed for user-friendly navigation, whereas proprietary query tools are typically specialized programs that require training and expert knowledge to use effectively. Therefore, web browser software is much easier to use than proprietary query tools.

Question 6

A group of related fields,such as a student's name,the course taken,date,and grade,comprises a ________.

Accepted Answer

The answer of A group of related fields,such as a...

Question 7

________ is the presence of duplicate data in multiple data files so that the same data are stored in more than one place or location.

Accepted Answer

The answer of ________ is the presence of duplicate data...

Question 8

Databases record information about general categories of information referred to as ________.

Accepted Answer

The answer of Databases record information about general categories of...

Question 9

Web browser software is much ________ to use than proprietary query tools.

Accepted Answer

Web browsers have user-friendly interfaces and are designed to be easy to use for the general public. Proprietary query tools, on the other hand, are specialized and often require technical expertise to operate. Therefore, web browser software is much easier to use than proprietary query tools.

Question 10

An ________ is a person,place,thing,or event about which we store and maintain

Accepted Answer

The answer of An ________ is a person,place,thing,or event about...

Question 11

A ________ represents a single character,which can be a letter,a number,or another symbol.

Accepted Answer

The answer of A ________ represents a single character,which can...

Question 12

________ is where the same attribute may have different values.

Accepted Answer

The answer of ________ is where the same attribute may...

Question 13

________ refers to the coupling of data stored in files and the specific programs required to update and maintain those files so that changes in programs require changes to the data.

Accepted Answer

The answer of ________ refers to the coupling of data...

Question 14

A group of related files makes up a ________.

Accepted Answer

The answer of A group of related files makes up...

Question 15

The use of a ________ approach to file processing encourages each functional area in a corporation to develop specialized applications.

Accepted Answer

The answer of The use of a ________ approach to...

Question 16

A group of records of the same type is called a ________.

Accepted Answer

The answer of A group of records of the same...

Question 17

Businesses might turn to ________ to analyze transcripts of calls to customer service centres to identify major service and repair issues.

Accepted Answer

Text mining involves analyzing unstructured data, such as transcripts of calls, to extract valuable insights. Data mining typically involves structured data, whereas text mining focuses on unstructured data. Therefore, option A, data mining, and option C, data digging, are inaccurate. Option B, text digging, is not a commonly used term in this context.

Question 18

Web usage mining examines user interaction data recorded by a ________ whenever requests for a Web site's resources are received.

Accepted Answer

Web usage mining collects data from the Web server logs, which record all requests for resources on a website. The logs are generated by the server each time a user interacts with the site, making the server the most appropriate choice for this question. Web browsers and clients interact with the server, but they do not record data on user interactions that could be used for mining purposes. "Web experience" is not a commonly used term in this context.

Question 19

The Web is another rich source of valuable information,some of which can now be mined for patterns,trends,and insights into customer ________.

Accepted Answer

The sentence is referring to mining data on the web for insights into customer behavior, so the correct answer is D) behaviour.

Question 20

Virgin Mobile Australia uses a ________ and data mining to increase customer loyalty and roll out new services.

Accepted Answer

Virgin Mobile Australia uses a data warehouse to analyze customer data and extract insights to increase customer loyalty and launch new services. A data warehouse is a centralized repository that stores data collected from various sources, making it easier to access, manage and analyze data. It enables companies to make informed decisions based on large volumes of data, which can help them improve their services, increase customer satisfaction and drive growth.

Quiz 6: Databases and Information Management

A grouping of characters into a word,a group of words,or a complete number (such as a person's name or age)is called a ________.

Because pieces of information in different files and different parts of the organization cannot be ________ to one another,it is virtually impossible for information to be shared or accessed in a timely manner.

A ________ represents the smallest unit of data a computer can handle.

________ tools deal primarily with data that have been structured in databases and files.

Web browser software is much ________ to use than proprietary query tools.

A group of related fields,such as a student's name,the course taken,date,and grade,comprises a ________.

________ is the presence of duplicate data in multiple data files so that the same data are stored in more than one place or location.

Databases record information about general categories of information referred to as ________.

Web browser software is much ________ to use than proprietary query tools.

An ________ is a person,place,thing,or event about which we store and maintain

A ________ represents a single character,which can be a letter,a number,or another symbol.

________ is where the same attribute may have different values.

________ refers to the coupling of data stored in files and the specific programs required to update and maintain those files so that changes in programs require changes to the data.

A group of related files makes up a ________.

The use of a ________ approach to file processing encourages each functional area in a corporation to develop specialized applications.

A group of records of the same type is called a ________.

Businesses might turn to ________ to analyze transcripts of calls to customer service centres to identify major service and repair issues.

Web usage mining examines user interaction data recorded by a ________ whenever requests for a Web site's resources are received.

The Web is another rich source of valuable information,some of which can now be mined for patterns,trends,and insights into customer ________.

Virgin Mobile Australia uses a ________ and data mining to increase customer loyalty and roll out new services.