Question 1

Which of the following is not a dynamic capability?
A)the ability to sense and seize new opportunities
B)the ability to generate new knowledge
C)the ability to reconfigure existing assets
D)the ability to submit to conventional industry and market wisdom

Accepted Answer

Dynamic capabilities entail the capacity to build and protect a competitive advantage.This rests on knowledge,assets,competencies,and complementary assets and technologies as well as the ability to sense and seize new opportunities,generate new knowledge,and reconfigure existing assets and capabilities.Dynamic capabilities are about the ability of an organization to challenge the conventional wisdom within its industry and market,learn and innovate,adapt to the changing world,and continuously adopt new ways to serve the evolving needs of the market.

Question 2

Unlike ________ assets,intellectual property can be stolen by simply broadcasting it.
A)intangible
B)hidden
C)physical
D)expensive

Accepted Answer

Unlike physical assets,intellectual property can be stolen by simply broadcasting it.

Question 3

IP is characterized by ________ development costs and very ________ marginal costs.
A)insignificant;low
B)expensive;high
C)significant;low
D)insignificant;high

Accepted Answer

IP is characterized by significant development costs and very low marginal costs.

Question 4

If financial rewards are a vital organizational control mechanism (whether in the form of salary,bonus,stock options or the like),why is paying people more seldom the most important factor in attracting and retaining human capital?

Accepted Answer

The answer of If financial rewards are a vital organizational...

Question 5

Which of the following is an IP-heavy industry?
A)automobile sales
B)telecommunications
C)contract manufacturing
D)retailing

Accepted Answer

Given these unique challenges in protecting IP,it comes as no surprise that legal battles over patents become commonplace in IP-heavy industries such as telecommunications.

Question 6

Why does employee turnover matter to a company? What are some of the reasons why employees leave and what might entice the desirable potential boomerang employee to return?

Accepted Answer

The answer of Why does employee turnover matter to a...

Question 7

Intellectual property rights are ________ to define and protect than property rights for physical assets (e.g. ,plant,equipment,and land).
A)easier
B)more costly
C)more difficult
D)less difficult

Accepted Answer

Intellectual property rights are more difficult to define and protect than property rights for physical assets (e.g. ,plant,equipment,and land).

Question 8

A recent study by Deloitte and the Billie Jean King Leadership Initiative shows that Millennials,in general,see the concepts of diversity and inclusion as very different.What are the implications for a company in terms of culture and innovation?

Accepted Answer

The answer of A recent study by Deloitte and the...

Question 9

Using an idea does not prevent others from simultaneously using it for their own benefit.Typically,this is impossible with ________ assets.
A)intangible
B)strong
C)physical
D)flimsy

Accepted Answer

Using an idea does not prevent others from simultaneously using it for their own benefit,which is typically impossible with physical assets.Unlike physical assets,intellectual property can be stolen by simply broadcasting it.Recall Napster and MP3 as well as the debates about counterfeit software,music CDs,and DVDs coming from developing countries such as China.

Question 10

The best protection for intellectual property in the long run is likely to be the development of
A)new products.
B)stronger patents.
C)dynamic capabilities.
D)international patents.

Accepted Answer

In the last section we discussed the increasing importance of protecting company intellectual property.Although traditional approaches such as patents,copyrights,and trademarks are important,the development of dynamic capabilities may be the best protection in the long run.

Question 11

Protecting company intellectual property can be difficult because employees become disgruntled and patents
A)are expensive.
B)cannot be protected.
C)expire.
D)roll over.

Accepted Answer

Protecting company intellectual property requires a concerted effort on the part of the company.After all,employees become disgruntled and patents expire.The management of intellectual property (IP)involves,besides patents,contracts with confidentiality and non-compete clauses,copyrights,and the development of trademarks.

Question 12

Dynamic capabilities include ________ development,alliances,and acquisitions.
A)after-market
B)product
C)idea
D)company

Accepted Answer

Examples of dynamic capabilities include product development,strategic decision making,alliances,and acquisitions.

Quiz 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources

Which of the following is not a dynamic capability?

Unlike ________ assets,intellectual property can be stolen by simply broadcasting it.

IP is characterized by development costs and very marginal costs.

If financial rewards are a vital organizational control mechanism (whether in the form of salary,bonus,stock options or the like),why is paying people more seldom the most important factor in attracting and retaining human capital?

Which of the following is an IP-heavy industry?

Why does employee turnover matter to a company? What are some of the reasons why employees leave and what might entice the desirable potential boomerang employee to return?

Intellectual property rights are ________ to define and protect than property rights for physical assets (e.g. ,plant,equipment,and land) .

A recent study by Deloitte and the Billie Jean King Leadership Initiative shows that Millennials,in general,see the concepts of diversity and inclusion as very different.What are the implications for a company in terms of culture and innovation?

Using an idea does not prevent others from simultaneously using it for their own benefit.Typically,this is impossible with ________ assets.

The best protection for intellectual property in the long run is likely to be the development of

Protecting company intellectual property can be difficult because employees become disgruntled and patents

Dynamic capabilities include ________ development,alliances,and acquisitions.