Question 1

The supply chain involves many decisions related to marketing channels and logistics.Which of the following would be a logistics decision?
A)whether to sole-source
B)where to locate a plant
C)what type of operational process to use
D)whether to supply from inventory or from production
E)All of the above.

Accepted Answer

C

Question 2

The total cost of logistics is minimal and can amount to just 5-10 per cent of a product's cost.

Accepted Answer

The total cost of logistics can be significant, often ranging from 10% to 25% of a product's total cost, depending on the industry, type of product, and geographical factors involved in the supply chain.

Question 3

Marketing logistics trade-offs occur when management seeks to find optimal results in terms of achieving shareholder value while also achieving maximal sales and cash flow for the company.

Accepted Answer

Marketing logistics trade-offs typically involve balancing costs and benefits across different aspects of the supply chain and distribution strategy, rather than directly aiming to optimize shareholder value, sales, and cash flow simultaneously.

Question 4

Developing a green supply chain is not only environmentally responsible;it can also be profitable.

Accepted Answer

Developing a green supply chain can reduce costs, increase efficiency, and enhance brand reputation, leading to higher profits in the long run.

Question 5

The modern marketing supply chain might also be thought of as a value delivery network.

Accepted Answer

A value delivery network is a network of suppliers, distributors, and customers who participate in the production, marketing, and delivery of a particular product or service. The modern marketing supply chain can be considered a value delivery network as it involves various parties working together to deliver value to the end customer.

Question 6

In choosing a transportation mode for a product,shippers must balance many considerations.Which of the following is NOT a principal consideration for selecting the optimal transportation mode?
A)speed
B)dependability
C)availability
D)cost
E)company reputation

Accepted Answer

While company reputation may be important to some extent, it is not a principal consideration when selecting a transportation mode. Speed, dependability, availability, and cost are all critical factors to consider when determining the optimal mode of transportation for a product.

Question 7

The modern marketing organisation uses its marketing logistics strength to coordinate functions and manage the activities of a range of entities.Which of the following is NOT one of them?
A)suppliers
B)purchasing agents
C)manufacturers
D)intermediaries
E)government departments

Accepted Answer

Although government departments may have some impact on marketing activities, they are not typically considered entities that the marketing organization manages or coordinates with in terms of logistics. Therefore, E is not one of the entities that the modern marketing organization uses its marketing logistics strength to coordinate functions and manage activities.

Question 8

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?
A)sales forecasting
B)production plans
C)the total cost of logistics
D)transportation
E)All of the above.

Accepted Answer

The answer of The supply chain management involves many activities...

Question 9

Which of the following lists of intermodal transportation combinations means rail and trucks,water and trucks,and water and rail?
A)fishyback,airtruck and trainship
B)piggyback,airtruck and fishyback
C)trainship,fishyback and piggyback
D)piggyback,fishyback and trainship
E)piggyback,fishyback and birdyback

Accepted Answer

Piggyback refers to the combination of rail and trucks, fishyback to water and trucks, and trainship to water and rail.

Question 10

In moving goods,managers try to choose a set of warehouses,or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired time and / or at the lowest total cost.

Accepted Answer

This statement accurately describes the decision-making process of logistics managers when attempting to move goods efficiently and effectively.

Question 11

Through the use of ________,or 'smart tag' technology,a company is able to locate exactly where a product is within the supply chain.
A)RFID
B)PRM
C)VMS
D)IT
E)3PL

Accepted Answer

RFID stands for Radio Frequency Identification and is a technology that uses electromagnetic fields to automatically identify and track tags attached to objects. This technology can be used to track a product throughout the supply chain, providing real-time information on its location and movement.

Question 12

A firm located in a seaport town sells rock,gravel and sand to local markets.It has just been awarded a large contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport.
A)water
B)rail
C)pipeline
D)air
E)None of the above.

Accepted Answer

Given the firm's location in a seaport town and the distance involved (500 miles down the coast), water transport is the most logical and efficient choice for shipping bulk materials like rock, gravel, and sand.

Question 13

Jewels for the Rich and Famous sells very exclusive jewellery with a minimum price of $25 000 to customers around the world.Speed of delivery to distant markets is a must.Management should consider using ________ as its main carrier.
A)rail
B)air
C)truck
D)the internet
E)water

Accepted Answer

Since the jewellery is high-end and the customers are located around the world, air transportation would be the best option for fast and efficient delivery. This would ensure that the products reach the customers in a timely and secure manner.

Question 14

Carrying too much inventory is always preferable to carrying too little.

Accepted Answer

Carrying too much inventory can result in increased holding costs, obsolescence, and spoilage, which can ultimately lead to monetary losses. On the other hand, carrying too little inventory can lead to stockouts, which can result in lost sales, dissatisfied customers, and damage to the brand image. Therefore, it is always better to maintain an optimal level of inventory that balances the risks of both understocking and overstocking.

Question 15

Supply chain,more than almost any other marketing activity,affects the environment and a firm's environmental sustainability efforts.

Accepted Answer

Supply chain activities involve the transportation, manufacturing, and distribution of products and services which have a direct impact on the environment. For example, the choice of transportation mode and packaging materials used can have significant environmental implications. Therefore, a firm's supply chain management plays a critical role in determining their overall environmental sustainability efforts.

Question 16

Which of the following transportation modes is used for digital products?
A)trucks
B)rail
C)the internet
D)air
E)ship

Accepted Answer

Digital products, such as software, music, and videos, are transmitted and distributed electronically over the internet, making it the most appropriate mode of transportation. The other modes - trucks, rail, air, and ship - are typically used for physical goods that need to be physically transported from one place to another.

Question 17

A company using just-in-time (JIT)logistics carries only small inventories and uses sophisticated forecasting along with flexibly delivery so that supplies of new stock arrive only when they are needed.

Accepted Answer

This is the correct definition of JIT logistics.

Question 18

The following terms are often used interchangeably by different commentators: logistics,marketing logistics,integrated logistics management,supply-chain management,materials management and physical distribution.

Accepted Answer

These terms are often used interchangeably by different commentators, although they may have slightly different meanings and perspectives.

Question 19

In your text,the system that efficiently and effectively makes and moves products to end users is termed ________.
A)physical distribution
B)logistics network management
C)a goods and services transportation network
D)cross docking
E)a supply chain

Accepted Answer

The term that encompasses the entire process of making and moving products to end users, including suppliers, manufacturers, distributors, and retailers, is known as a supply chain. This includes physical distribution, logistics network management, a goods and services transportation network, and cross docking, among other components. Therefore, the best choice is E - a supply chain.

Question 20

The main supply chain functions focusing on the customer end include which of the following?
A)warehousing
B)inventory management
C)transportation
D)logistics information management
E)All of the above.

Accepted Answer

The main supply chain functions that focus on the customer end include warehousing, inventory management, transportation, and logistics information management. Therefore, the correct answer is E - all of the above.

Quiz 10: Placement: Customer Value Fulfilment

The supply chain involves many decisions related to marketing channels and logistics.Which of the following would be a logistics decision?

The total cost of logistics is minimal and can amount to just 5-10 per cent of a product's cost.

Marketing logistics trade-offs occur when management seeks to find optimal results in terms of achieving shareholder value while also achieving maximal sales and cash flow for the company.

Developing a green supply chain is not only environmentally responsible;it can also be profitable.

The modern marketing supply chain might also be thought of as a value delivery network.

In choosing a transportation mode for a product,shippers must balance many considerations.Which of the following is NOT a principal consideration for selecting the optimal transportation mode?

The modern marketing organisation uses its marketing logistics strength to coordinate functions and manage the activities of a range of entities.Which of the following is NOT one of them?

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?

Which of the following lists of intermodal transportation combinations means rail and trucks,water and trucks,and water and rail?

In moving goods,managers try to choose a set of warehouses,or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired time and / or at the lowest total cost.

Through the use of ________,or 'smart tag' technology,a company is able to locate exactly where a product is within the supply chain.

A firm located in a seaport town sells rock,gravel and sand to local markets.It has just been awarded a large contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport.

Jewels for the Rich and Famous sells very exclusive jewellery with a minimum price of $25 000 to customers around the world.Speed of delivery to distant markets is a must.Management should consider using ________ as its main carrier.

Carrying too much inventory is always preferable to carrying too little.

Supply chain,more than almost any other marketing activity,affects the environment and a firm's environmental sustainability efforts.

Which of the following transportation modes is used for digital products?

A company using just-in-time (JIT)logistics carries only small inventories and uses sophisticated forecasting along with flexibly delivery so that supplies of new stock arrive only when they are needed.

The following terms are often used interchangeably by different commentators: logistics,marketing logistics,integrated logistics management,supply-chain management,materials management and physical distribution.

In your text,the system that efficiently and effectively makes and moves products to end users is termed ________.

The main supply chain functions focusing on the customer end include which of the following?