Adopter categories are classifications of individuals within a market on the basis of their innovativeness. When Apple introduced the Apple watch people waited in long lines before the doors opened. According to experts, those people can be categorized as:
A)early adopters.
B)innovators.
C)early majority.
D)late majority.
E)laggards.

Question

Quizplus · Accepted Answer

The people waiting in long lines to be among the first to purchase the Apple Watch are considered "innovators," as they are eager to try new products and are willing to take risks.

Adopter Categories Are Classifications of Individuals Within a Market on the Basis