Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia.It can consciously or unconsciously create considerable problems for marketing professionals.Using Walt Disney's decision to build a theme park in France,address the problem,following a systematic framework.

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The Answer of Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia.It can consciously or unconsciously create considerable problems for marketing professionals.Using Walt Disney's decision to build a theme park in France,address the problem,following a systematic framework.

Reference to One's Own Cultural Values or Self-Reference Criterion (SRC)can