Which of the following is true about the innovation diffusion process in Asia?
A)Japan has a high-context culture with a relatively homogeneous population.
B)Because risk avoidance is a cultural value,there are fewer innovators in Asia than in the United States.
C)Once innovators in Asia have tried a product,early adopters and the early majority quickly follow suit.
D)After a new product has achieved success in one Asian market,it is likely to be adopted in other Asian markets at an even faster rate.
E)All of the above are true.

Question

Quizplus · Accepted Answer

Each statement accurately reflects aspects of the innovation diffusion process in Asia. Japan's high-context culture and homogeneous population (A) influence communication and adoption patterns. The cultural value of risk avoidance (B) can impact the number of innovators. The pattern of adoption following innovators (C) and the rapid spread of successful products across Asian markets (D) are also observed phenomena in the region.

Which of the Following Is True About the Innovation Diffusion