________ results when an advertisement makes an impression or registers with a consumer.
A) Attention
B) Perception
C) Selection
D) Interest
E) Awareness
Correct Answer:
Verified
Q23: What is the problem with hierarchical models
Q25: Which of the following are drivers of
Q27: The term _ describes something that stimulates
Q27: Ads that rely on arousing feelings such
Q30: Using _,consumers select messages to which they
Q30: Subliminal advertising is primarily a(n)_ issue.
A)perceptual
B)affective
C)cognitive
D)behavioral
E)association
Q31: Which of the following is/are NOT drivers
Q32: Marketers coordinate marketing communication efforts to create
Q33: _ effects are message cues given below
Q38: _ means the receiver of the message
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