Using ________,consumers select messages to which they pay attention.
A) cognition
B) association
C) selective perception
D) selective interest
E) awareness

Question

Quizplus · Accepted Answer

Selective perception is the process by which consumers select and interpret information based on their interests, experiences, and expectations. This means that consumers are more likely to pay attention to messages that are relevant to their needs or interests, and filter out messages that are not.

Using ________,Consumers Select Messages to Which They Pay Attention