Which of the following is NOT a general guideline that applies to message development in direct marketing?
A)The message should contain clear comparisons or details about purchase decision factors.
B)The message should counter consumers' reluctance to buy.
C)The message should reflect whether the offer is a one-step offer or a two-step offer.
D)The message must, by law, include information about a return policy.
E)The more individually targeted the message is, the better.

Question

Quizplus · Accepted Answer

The message must, by law, include information about a return policy is not a general guideline for message development in direct marketing. It is a legal requirement that must be included in the message. The other options are general guidelines to consider when developing a message for direct marketing.

Which of the Following Is NOT a General Guideline That