Which of the following is a general guideline that applies to message development in direct marketing?
A)The message is often longer and contains more explanation and detail than an advertising message does.
B)Message copy tends to be written in an impersonal, formal style.
C)The message should not touch on the issue of product reliability.
D)The message should be very brief and to the point.
E)The message should not include information about a return policy or warranty.

Question

Quizplus · Accepted Answer

Direct marketing messages often provide more information and detail than traditional advertising messages as the goal is to convince the recipient to take a specific action, such as making a purchase. Therefore, the message is often longer and provides more explanation.

Which of the Following Is a General Guideline That Applies