Which defensive tactic is used by Coca Cola with their offering of unprofitable noncarbonated beverages to keep competitors off store shelves?
A)guerilla warfare
B)lower the inducement for attack
C)encirclement
D)raise structural barriers
E)increase expected retaliation

Question

Quizplus · Accepted Answer

Coca Cola is using the defensive tactic of raising structural barriers by offering unprofitable noncarbonated beverages to keep competitors off store shelves. This tactic involves making it difficult for competitors to enter the market by increasing the costs or barriers associated with doing so. In this case, Coca Cola is using its scale and resources to flood the market with unprofitable products, making it unappealing for competitors to try and gain market share.

Which Defensive Tactic Is Used by Coca Cola with Their