When lower cost and differentiation strategies have a narrow focus on a market niche they are simply called
A)cost leadership and differentiation.
B)concentration and differentiation.
C)cost focus and differentiation focus.
D)competitive scope and focused differentiation.
E)diversification and concentration.

Question

Quizplus · Accepted Answer

When lower cost and differentiation strategies have a narrow focus on a market niche, they are called cost focus and differentiation focus. This is distinct from cost leadership and differentiation, which have a broad focus on the entire market. Concentration and differentiation, competitive scope and focused differentiation, and diversification and concentration are not accurate terms for this specific strategy.

When Lower Cost and Differentiation Strategies Have a Narrow Focus