According to Porter, the term that applies to the breadth of a company's or business unit's target market is called
A)competitive scope.
B)differentiation.
C)concentration.
D)diversification.
E)lower cost.

Question

Quizplus · Accepted Answer

Competitive scope refers to the range of a company's target market or the breadth of its products and services. It includes the various segments served by the company and the geographic regions in which it operates. Porter considers competitive scope one of the three key determinants of a company's overall competitive advantage, along with cost advantage and differentiation.

According to Porter, the Term That Applies to the Breadth